MAGIC AI is a technology company using computer vision and artificial intelligence to transform home fitness experiences through its holographic fitness mirror platform.

At the heart of the platform is ReflectAI, MAGIC AI's proprietary technology, which uses computer vision to track movement in real time, provide instant feedback, count repetitions and help users improve their exercise technique. The platform delivers personalised guidance designed to make professional-quality fitness coaching more accessible at home.

In 2026, the ProVen VCTs – managed by Beringea – led the company's £8 million Series B fundraising round with a £2.5 million investment, supporting the next stage of product development and growth.