CreativeX is an artificial intelligence platform that helps brands measure and optimise the performance of their visual marketing assets.

The ProVen VCTs – managed by Beringea – initially invested £2.1 million in the company in 2019 and have since participated in further funding rounds, taking total investment to £5.2 million. The funding has helped support the company's rapid growth and international expansion.

Since the initial investment, CreativeX has grown from a team of just two employees in London to approximately 100 people across London, New York and Portland. The platform now supports more than 50 Fortune 500 brands and operates in over 100 languages.

Expansion into the US has been a major driver of growth, helping annual recurring revenue increase from around $500,000 at the time of investment to nearly $20 million. In 2022, CreativeX further strengthened its position through a Series B led by Guggenheim Partners, building on its success as a leading AI-powered marketing analytics business.