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Current portfolio company

Bloobloom is disrupting the glasses market by selling premium spectacles and sunglasses at a fair price through a seamless buying experience. Bloobloom sells directly to consumers both online and offline through a growing store network, eliminating the middlemen and associated costs. Pembroke’s latest £2.5 million investment, as part of a £3.7 million fundraise alongside DMG Ventures and several angel investors, will help Bloobloom further develop its pioneering technology and scale its business in the UK.


Established in 2018 by brothers Abbas and Fares Manai, Bloobloom adopts a transparent business model, sharing information such as raw material costs, transport, and taxes with customers to demonstrate what they are getting for their money. In stark contrast to its costly competitors, Bloobloom sells its glasses at an average price of £95 per pair while still achieving a healthy margin. The founders believe premium glasses can be reasonably priced and reject the glasses industry’s current pricing conventions.


A key goal of the business is to help the 2.5 billion sight-challenged people in the world without access to glasses. Bloobloom’s Pair for Pair programme ensures that, for every pair of glasses sold, Bloobloom donates another pair to someone in need. Bloobloom successfully launched two London stores in November and December 2021, located on Carnaby Street and Marylebone High Street, and plans to grow this store network, starting in London before expanding nationwide.


Fred Ursell, Investment Director at Pembroke Investment Managers LLP, commented: “Bloobloom is a great example of a brand recognising and harnessing the power of the omnichannel approach. Fares and Abbas are transforming the customer experience of purchasing glasses into a delightful one, both online and in-store. Bloobloom’s focus on experience, product, and brand has led to impressive commercial traction to date, matching its solid ethical foundation. We are pleased to support the team in realising its next level of ambition.”

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